MARINE SERRE

Echoing the cinematic tone of HEADS OR TAILS show, the campaign unfolds in three acts. The first chapter playfully deconstructs bourgeois French codes. ACT 1: Morning in Paris A love story where the woman holds the power, navigating a subtle game of seduction and distance. Photographers: Julia et Vincent  Models: Dalton and Vincent  Photo assistant: Constantin Schlachter  Real assistant: Juliette Barbier  DOP: Adrien Lallau  1st assistant caméra: Damien Rubinsztajn  Chef électricien: Nathan Jean-François  Digitech: Axel Launay  Sound: Laurine Oustric Set design: Enzo Selvatici  Set design assistant 1: Antoine Emmanuel Picot Set design assistant 2: Gabriel Perusat Stylist: Benoit Bethume Assistant stylist 1: Marine Lescieux  Assistant stylist 2: Eliott Marchet  Assistant stylist 3: Maina Lambiel Make up: Carole Colombani  Make up assistant: Jieyu Wang  Nails: Anais Coredvant Assistant nails: Emilie Rubira  Hair: Pablo Kuemin Schwarzkopf Professional Hair assistant 1: Ka Yeung  Hair assistant 2: Sundia Wen Casting Director: William Lhoest

THE SOURCE is a versatile collection made for every hour of the day. The lack of boundaries and multidisciplinary mix have always been the brand's signature. A distilled wardrobe of refined, elegant silhouettes — built for daily use and night events, designed for movement with body consciousness. From upcycled, regenerated to recycled materials, this collection presents a full and sharply curated wardrobe. Sharp tailoring, flashy red and pink upcycled silk scarves, vibrant yellow trompe-l’œil python cotton imitating leather, dark iconic jeans evolving into new shapes, upcycled tote bags in lavender blue, upcycled jeans and white workwear carefully detailed with crocodile print empiècements. Sequins—whether moon-shaped or upcycled—are the new glitter. The iconic airbrushed leather turning taupe, while cowboy floral leather pieces become adornments. A multi-sports capsule pays tribute to movement in all forms. A personal homage to Marine’s childhood: a world shaped by joy, and bodies in vibrant motion. 

THE SOURCE Marine Serre moves at the speed of care. Each garment here has been carefully conceived, produced, and prepared by people who put their hearts into their work—who carry savoir-faire not as nostalgia, but as resistance. We do not separate innovation from tradition. We work where they meet: in the hands of artisans, technicians, cutters, and thinkers who practice craftsmanship as an act of resilience. To engage. To protect what matters: people, process, and the possibility of a future. Garment is our language. Responsibility is not an option — it is embedded in every seam, every cut, every decision. Crisis demands restraint. A new purity rises — the opposite of spectacle.

Marine Serre unveils the first chapter of MARINE SERRE MAISON, a new lifestyle venture in collaboration with Faïencerie de Gien , the historic French manufacturer of fine earthenware established in 1821 in the Loire Valley. “Marine Serre goes far beyond fashion. It felt only natural to develop the lifestyle side of the brand. Gien has always been a reference, and this collaboration reflects our shared values: preserving meaningful craftsmanship in a world driven by speed. Our iconic monogram now lives on a different kind of canvas—steeped in memory, made for daily life.” — Marine Serre

Actor Arnaud Valois in our Archetype campaign. MARINE SERRE classics worn in an effortless way.

Activist Zaya Guarani for the Archetype campaign. Born in the Brazilian Amazon, Zaya Guarani is Kamurape and Guarani Mbya. Descending from a lineage of strong women and spiritual guides, she uses her platform to fight for indigenous rights and climate justice.

Hailey Bieber wears HEADS OR TAILS Couture look 43 Upcycled watch straps dress in Miami

Since her debut collection in 2017, renowned designer Marine Serre has been shaking up Paris Fashion Week. With her circular approach, she is a rebel of the school of fashion’s avant garde and winner of multiple prestigious prizes including LVMH, ANDAM, Hyere Festival. Here, the latest nod to her talent, she is invited as special guest designer during the 106th edition of Pitti Immagine Uomo, the unparalleled platform presenting men’s fashion, in Florence, Italy. Her first show outside of Paris. Marine Serre has been upcycling silk since her collection, MANIC SOUL MACHINE, establishing it as one of her signature techniques, alongside the regeneration of countless other treasures that Serre expertly breathes a new life into. Crystallizing craftsmanship and transformation as two of the House’s core values.

In honor of Earth Day, we extend our deepest gratitude to Tessitura Alberto Albertazzi - a name woven through time, whose story we are proud to carry forward. At Marine Serre, Sustainability is not a statement but a legacy - a thread that binds past to future, fabric to form, soul to soil. It is our legacy, our craft, our quiet rebellion in service of the planet. For our SEMPRE LEGATI collection, we acquired all of the remaining deadstock silk scarves from the Tessitura Albertazzi company located in Como. We met with Sandra and Anna, daughters of the founder of Tessitura Albertazzi, to tell the history of the company with their words - The legacy originated in 1934, but had to end in 2020. In 2025, MARINE SERRE revives their heritage.

Heads or Tails Fall Winter 25 Showroom Installation in Paris. Production NAPOLEON STUDIO Photography Thomas Amevet Flower design FRICHE PARIS - Vincent Le Marre Mannequins Hans Boodt Mannequins