CHIC

HOW DO YOU VISUALISE SOMETHING AS EVOCATIVE YET AS INTANGIBLE AS SCENT? For the relaunch of Le Vestiaire des Parfums, YSL Beauté challenged CHIC to reimagine fragrance discovery for travel retailers—without samples or traditional testers. CHIC crafted a dual-sensory experience designed to spark desire. A couture-inspired notebook, echoing YSL’s creative process, included a bookmark shaped like the designer’s iconic glasses. This physical touchpoint unlocked a WebAR journey: Through The Master’s Eyes. From a virtual tour of YSL’s studio to a stylised garden revealing the full fragrance line, A seamless blend of storytelling, tech, and brand heritage—created to elevate product discovery. #CHICAgency #ShapingBrandDNA #BoostMeaningfulNarratives #BrandExperience

CHIC MOVES FIRST—SO OUR CLIENTS CAN GO FURTHER. TikTok Shop isn’t just another platform. It’s retail on fast-forward: format-led, content-heavy, and evolving at the speed of scroll. For brands, it’s their chance to stand out—or fade out. CHIC arms you to rise above the noise. With strategy, structure, and just enough irreverence to feel native—without ever compromising on identity. We're programmed to expect the new. It’s the natural progression for CHIC: expanding beyond content to build digital presence as a core lever of image and performance. Our Paris X Singapore team brought dual fluency in TikTok and Douyin—and just as importantly, in the nuanced cultural cues that make or break engagement across regions. La Roche-Posay poses the perfect case study, with CHIC shaping a fully native TikTok Shop for the brand: visually distinctive, medically credible, and unmistakably La Roche-Posay. Deliverables included livestreaming formats, brand banners, product packshots and PDPs, —assets that now sit at the core of TikTok commerce, where over a thousand live shopping sessions stream each day. No gimmicks. No glossing over complexity. Just a smart, strategic entry into one of the most dynamic retail spaces on the planet. As TikTok Shop rolls out across new markets, the question remains: How can brands speak fluently in the language of new platforms—without ever sounding like someone else? Special thanks to Joana Corte-Real, Emily Pacey, Mia Simon, Pierre-Luc Petard and all the L'Oréal Dermatological Beauty Division and La Roche Posay team for your trust. #ChicAgency #ShapingBrandDNA #BoostMeaningfulNarratives #DigitalStrategy #BrandContent #TikTokShop

Paris is calling. Make chic happen: https://lnkd.in/eUXtppwG #WorkWithUs #NowHiring

GLENMORANGIE - THE SIGNET COLLECTION [Brand Strategy - Brand Identity - Packaging Design] We partnered with Glenmorangie to elevate their Signet collection, creating packaging that radiates luxury and indulgence. Inspired by The Dark Side of Delicious, Signet invites Wonderseekers to embrace their desires, exploring a sensorial playground of rich, decadent flavours. Our task was to craft a cohesive narrative across the range, celebrating each product’s unique story while highlighting Glenmorangie’s premium evolution. The refined bottle cap, with its 'hammered' metal shape, echoes the sensorial experience of the liquid within, while the secondary packaging blends gold textures within the bottle silhouette, contrasting the dark palette with vibrant, playful technicolour signature lines. The result? A visual experience as rare and captivating as the collection itself. Proud to have brought this vision to life for Glenmorangie. #Glenmorangie #SignetWhisky #luxurydesign #artdirection #brandidentity #packagingdesign

Juvé & Camps - EOY 24  [Brand Strategy - Art Direction - Production] Chic partners with Juvé & Camps for a bold reinvention. This holiday season, we’re proud to reveal the results of two years of collaboration with Juvé & Camps, redefining its brand expression to enhance its premium image while appealing to a modern audience. At Chic, we believe design can honor tradition while propelling a brand into the future. Together with Juvé & Camps, we’ve created a campaign that’s dynamic, vibrant, and unmistakably premium. Thank you to Roger Burgués #brandstrategy #artdirection #brandcontent #production #juveycamps

Christofle | Mid-Autumn Festival 2024 [ARTISTIC DIRECTION - BRAND CONTENT - DESIGN] For Christofle, we wove a story where silverware becomes a silent companion to the joy of shared moments. “Celebrate unity and togetherness with the elegance of silverware. Christofle elevates the gatherings with sophisticated yet understated pieces, embodying the essence of refined living and the intimate joy of shared moments.” A vision was born, not in the boldness of design, but in its quiet grace — a campaign that flows as seamlessly as the connections it celebrates. Each touchpoint, from the Key Visuals to the Gift Boxes, reflects the harmony of elegance and intimacy, captured in a single, timeless glance. #ChicDesign #BrandContent #Retail #MidAutumnFestival2024 #Christofle #EleganceInUnity #TimelessConnections

BOLLINGER - SPECIAL CUVEE [Direction Artistique – Production]   Special Cuvée, bien nommée cuvée phare de la maison Bollinger, reprend la parole sous la direction artistique de Chic.   Nous fiers d’avoir accompagné Bollinger avec une série de visuels exprimant le style singulier de ce multi-millésimé. Chaque année, en dépit des aléas climatiques, Bollinger renouvelle la prouesse d’offrir le goût unique de Special Cuvée.   Un assemblage qui s’appuie sur l’art des Magnums de Réserve Bollinger. Ces visuels rendant hommage à ces véritables bombes aromatiques qui donnent toute son unicité à Special Cuvée.   Un grand merci à Bollinger pour leur confiance. ------------------------------------------------------------------------------- Special Cuvée, rightly named cuvée of the Bollinger house, takes the spotlight once again under the artistic direction of Chic. We are proud to have supported Bollinger with a series of visuals that express the singular style of this multi-vintage masterpiece. Every year, despite climatic challenges, Bollinger achieves the remarkable feat of delivering the unique taste of Special Cuvée. This blend is rooted in the art of Bollinger's Magnum de Réserve. These visuals pay tribute to these true aromatic powerhouses that define the uniqueness of Special Cuvée. A sincere thank you to Bollinger for their trust.   #DirectionArtistique #Production #ChampagneBollinger #SpecialCuvée #RéenchanterSpecialCuvée #TraditionEtInnovation Champagne Bollinger Mélanie LEMAIRE

We are proud to have collaborated with The Glenlivet on their inaugral Small Batch Collection, celebrating the mastery and nuances of whisky making.   Our focus was on showcasing the art of cask marriage, where carefully selected American and Spanish oak casks came together to create a distinctive flavour profile for each of the three vintages.   The brief was to portray the collection as an innovative and modern approach to whisky, with flavour profiles as the core messaging and staying away from the traditional imagery and storytelling associated with whisky.    In response to this, Chic's artistic director led the project using AI as an explorative creative tool alongside more traditional 3D studio production techniques, ensuring a fresh and modern approach to the campaign.    This collection exemplifies a commitment to innovation both in creation and casks, steering clear of traditional finishing methods and resulting in The Glenlivet's highest ranking social media campaign of 2024.    #TheGlenlivet #SmallBatchCollection #CHICAgency #WhiskyInnovation #CreativeDirection #CaskMarriage Chivas Brothers Raphaël Jouve Olivia Rine

THE GLENLIVET – THE ETERNAL COLLECTION [Brand Strategy . Artist Curation . Product Design . Brand Content & Production] In pursuit of releasing of the first edition of The Glenlivet - the Eternal Collection, The Glenlivet has now announced a partnership with Sotheby’s to offer highly aged, rare, and never-before-released whiskies to Sotheby’s collectors. Discover the assets developed for this collaboration by Chic. #brandstrategy #brandworld #branddesign #brandcontent #artcollaboration

Monaco's calling !!! This year again, same place same time for 3 sunny days at LUXEPACK. Come and see us for a chat and a coffee, we have NEW GREAT THINGS TO SHARE !