Bel

Before emojis, before the Internet… there was The Laughing Cow®. A timeless icon of joy, she’s been laughing since 1921 – proving that a smile can transcend generations, borders… and even keyboards. On this #InternationalEmojiDay, we’re celebrating The Laughing Cow® as the original symbol of laughter – a face that’s brought smiles long before 😂 existed. This year, The Laughing Cow® Canada took it one step further: She’s claiming her spot among emojis with a campaign to officially become the OG laugh emoji. But laughter means more when it gives back. For every signature, a meal is donated to Food Banks Canada to help fight food insecurity. ✨ Let’s celebrate a legendary smile that does more than make us laugh – it makes a difference. 🔗 Sign the petition and download the emoji: https://lnkd.in/eJhMQUFR #ForAllForGood

Solidarity in Action! Discover Bel Foundation's 2024 Impact Since 2008, the Bel Foundation has been supporting NGOs working to improve nutrition and schooling for thousands of children. 👉In 2024, the Foundation focused particularly on school canteen projects in sub-Saharan Africa, Madagascar, Cambodia and in Europe. In addition, as it does every year, the Foundation supported the associations taking part in Days for Good. A total of 68 associations were supported by the Foundation. To find out more about these projects, let's take a look at the Bel Foundation's 2024 activity report! #ForAllForGood

🎆Happy Bastille Day!🎆 Today, we celebrate the values that shaped France and continue to inspire our journey at Bel. From our origins in the French Jura to sharing our snacks across the globe, our mission remains the same: make healthier, responsible food accessible to all. Whether it’s a Mini Babybel® on the go, a smooth Kiri® moment, a spread of The Laughing Cow® and Boursin® or a squeez from Pom' Potes®, we’re proud to share a taste of France with the world.🌍 Joyeuse fête nationale à toutes et à tous ! #ForAllForGood

We were thrilled to participate in this year’s Aspen Institute Business & Society Program Summit! By aligning business with the long-term health of our society and planet, the Summit brings together leaders from various industries to discuss important issues facing business and people today.    Our CEO, Cecile Beliot-Zind engaged in meaningful conversations and shared insights on sustainability, innovation, and corporate responsibility across all operations in line with Bel U.S. Purpose*Full Snacking Mission, aimed at closing the fruit, veggie and dairy nutrition gap in America.     The work doesn’t just stop here, we look forward to collaborating with fellow thought leaders to evolve the narratives, scale sustainable business practices, and drive change. #ForAllForGood #AspenSummit  

What happens when French cheese meets Chinese breakfast? For the first time, The Laughing Cow® teamed up with Morning Hill, a local breakfast chain that provides traditional Shanghai-style breakfasts. We introduced a new healthy and nutritious breakfast experience by pairing The Laughing Cow®’s triangle portions with traditional Chinese carbs. This was a bold step for The Laughing Cow® to break away from the notion of matching with western breakfast styles like bread, bagel, etc, and a new way to show that breakfast can be nutritious, delicious, and delightfully unexpected. A small triangle. A big step. 🧀✨ #ForAllForGood

🌍 Days for Good 2025 – Bel employees in Action 💪 At Bel, we believe that doing good is everyone’s business. That’s why, for the fourth year in a row, Bel employees around the world rolled up their sleeves to take part in Days for Good – our global volunteering initiative powered by the Bel Corporate Foundation and part of our Actors for Good program. Our teams joined forces with local NGOs and associations to advance the causes that matter to us most: 1. Access to food 2. Support for vulnerable children 3. Social Inclusion 4. Environmental protection 📣 And the impact? 📌 2,400 volunteers 📌 30 countries 📌 60 sites worldwide 📌 80 NGOs Each act of kindness is a step toward our mission: championing healthier and more sustainable food for all. 🙏 A huge thank you to all our Bel colleagues who turned intention into action. You inspire us to keep pushing the boundaries of what’s possible – for people and for the planet. #ForAllForGood

🚴♂️ The Tour de France 2025 kicks off today from Lille Métropole! 🇫🇷 And we’re thrilled to be part of the ride once again with The Laughing Cow®, one of France’s most iconic and joyful brands. For over 100 years, The Laughing Cow® has brought smiles and delicious moments to generations of fans — and this summer, she’s back on the road with a festive and flavorful celebration! 🌟 As the peloton crosses the country, we’re proud to launch “Le Grand Jeu des Régions”, a tasty tribute to the richness of France’s regional identities: 📦 Limited-edition boxes customized for each stage of the Tour 🚐 Our vibrant caravan spreading joy (and cheese!) along the route 🧀 On-the-road tastings to share the laughter with everyone — young and old! The Laughing Cow® is more than just a snack — she’s a symbol of togetherness, optimism, and French savoir-faire. From Lille to Paris, we’ll be celebrating every kilometer of this iconic journey with good vibes and great flavor. 📍Let the Tour begin — and let the smiles roll! #ForAllForGood

We've been spreading smiles for generations! At Bel, our iconic brands like Kiri®, The Laughing Cow®, Babybel®, Pom‘Potes®, and Boursin® have become staples in households around the world — each with its own unique story and evolution. From the playful red wax of Babybel® to the unmistakable smile of The Laughing Cow®, our packaging has changed with the times, but our mission has remained the same: To champion healthier and more sustainable food for all. Take a look at how our brands have grown with you through the years — and discover the history behind the cheeses, snacks, and smiles you know so well. #ForAllForGood

🍏Go wild with nature – one squeeze at a time! At GoGo squeeZ®, we believe that connection to nature is good for your physical and mental health — and inspiring for kids when they explore it.    That’s the spirit behind our new Go Wild with Nature global campaign launched in the UK. Made from 100% fruit, with no added sugar and 1 of your 5 a day, each pouch is more than a snack  —  it’s a piece of nature on the go encouraging kids to reconnect with the outdoors. 💚 100% fruit-based with naturally occurring sugars. 💚 70% less sugar on average than most other kids fruit based snacks 💚 A source of fibre Because promoting a balanced, fulfilling and active lifestyle has always been in GoGo squeeZ®’s DNA. 🎥 Watch our new campaign and feel the wild joy of nature! #ForAllForGood

Bel Group in the Spotlight on Groupe TVA Nouvelles Canada ! An iconic brand, local production, and passionate teams — that’s the story behind the exclusive feature aired on “À vos affaires”, shining a light on the incredible work of Bel Canada in Sorel-Tracy, Québec, where 35,000 Babybel® cheeses are proudly made every hour… 100% locally! 🧀 Here’s what’s inside: 🔍 A behind-the-scenes look inside our factory 🎤 An exclusive interview with Cristine L., General Manager of Bel Canada 🏭 A guided tour of our production lines with Christelle Maître , Plant Director 🌱 A spotlight on our sustainability commitments with Jo-Annie Tétreault-Annie Tetreault, CSR Senior Manager This feature is a powerful recognition of our people, our deep local roots, and our unwavering commitment to making food that is good, healthy, and responsible — for all, for good. 👉 Watch the full story and get inspired by what drives us every day. #ForAllForGood #BelCanada