Comment pouvez-vous réfléchir à des solutions d’expérience utilisateur ?

Before brainstorming, identify the problem precisely by creating a user-centered statement that reflects real wants, goals, and pain areas. This statement is based on findings from user research, such as interviews, surveys, or observations. A good issue statement should be presented as an open-ended question or challenge, such as "How might we help users find and book the best travel deals?" or "How can we reduce frustration and confusion in online shopping?" It should be brief, practical, and user-centered in order to effectively lead the ideation and design process.

- Start by understanding where users are getting stuck or frustrated. - Turn those problems into “How might we…” questions to explore solutions. - Get creative—sketch ideas quickly or use techniques like Crazy 8s or SCAMPER. - Bring in different voices—designers, developers, even users to get fresh perspectives. - Look at which ideas have the most impact with the least effort. - Build quick prototypes and test them to see what actually works.

I approach brainstorming user experience solutions with insights gained from my work in digital transformation. I start by clearly defining the problem based on user research, framing it as a straightforward question about user needs or challenges (for example, "How can we make online booking easier for older users?"). This method helps ensure our solutions directly tackle real issues and drive effective digital changes. My process then involves setting guidelines, choosing the best techniques, refining ideas, and thoroughly testing prototypes to ensure user-focused results.

A sharp problem statement kicks off brainstorming right. Root it in user research - interviews, surveys, or observations - to nail down needs and pain points. Frame it as a clear, actionable question, like “How might we make travel booking faster for users?” Keep it short, user-focused, and ready to inspire practical solutions.

A key factor often overlooked in UX brainstorming is emotional resonance. Beyond usability, great UX should evoke trust, curiosity, or excitement—especially in emotionally driven industries like travel. Bringing in real user stories or behavioral insights during ideation ensures that ideas are not just functional but also meaningful. It helps to ask, “How do we want the user to feel at this moment?” This simple shift in perspective can turn problem-solving into an opportunity for crafting memorable, engaging experiences that connect more deeply with users.

Setting ground rules definitely helps — but I’ve seen sessions stall when teams lean too heavily on “quantity over quality” without direction. In my experience, the best brainstorming happens when there’s a loose structure: enough freedom to think broadly, but still anchored by user needs and business constraints. Otherwise, you end up with a wall full of sticky notes and no clear path forward.

To make brainstorming sessions pop, stick to a few key rules. Don’t judge or criticize ideas - let even the wild ones flow freely. Aim for quantity over quality to spark creativity without overthinking feasibility. Get crazy and ditch assumptions to think outside the box. Build on teammates’ ideas by listening and riffing off them - combine or tweak for fresh spins. In a fictional app project, this approach led to a bold feature mashup that boosted user engagement. It’s all about collaboration and letting ideas fly.

To make brainstorming more effective, set rules that encourage open and creative thinking. First, avoid passing judgment don't condemn any ideas, even if they appear outrageous or implausible. At this point, focus on quantity rather than quality; the more ideas, the better. Embrace daring thinking think outside the box and question preconceptions. Encourage collaboration by actively listening and expanding on other people's ideas. Use other people's ideas as inspiration to expand, merge, or change your own. These rules contribute to a safe and vibrant environment in which creativity flourishes and novel solutions can emerge.

Brainstorming can be made more productive by following some basic rules that promote divergent thinking and collaboration. For example, deferring judgment and not criticizing any ideas (even if they seem unrealistic) is key. It's important to aim for quantity over quality, encourage bold thinking, and build on others’ ideas.

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Yeah, brainstorming UX solutions is all about finding what clicks for your team and goals. A braindump’s great to kick things off - just jot or sketch every idea on sticky notes or a whiteboard, no filter needed. Mind maps help visualize how ideas connect, that's it

Choose a brainstorming strategy that is appropriate for your goals, team dynamics, and available tools. Begin with a braindump freely write or draw ideas without structure to inspire creativity. Use sticky notes, whiteboards, or digital tools to swiftly capture ideas. A mind map lets you see how thoughts link. To rethink current notions, apply the SCAMPER method (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse). The Six Thinking Hats technique provides additional depth: wear the white hat for facts, red for emotions, black for dangers, yellow for positives, green for creativity, and blue for control. Choose the strategy that best promotes diverse thinking.

I’ve learned that embracing quantity over feasibility at this stage helps uncover unexpected pathways. Bold, even unrealistic ideas often spark the most valuable breakthroughs. Collaboration is crucial: build on others’ ideas, remix concepts, and allow creativity to lead before constraints narrow things down.

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Choosing a method is a critical step in solving problems or improving processes effectively. Start by clearly defining your goal and understanding the nature of the challenge. Consider factors such as available resources, time constraints, complexity, and the desired level of accuracy. Research proven approaches—such as Lean, Six Sigma, Agile, or Design Thinking—and evaluate which aligns best with your objectives and environment. Involve key stakeholders to ensure the chosen method is practical and supported. A well-chosen method provides structure, increases efficiency, and boosts the likelihood of success in achieving desired outcomes.

I agree, these methods are solid for refining brainstormed ideas. Dot voting is quick and democratic - everyone gets a say with their stickers, and the top ideas naturally rise. SWOT analysis digs deep, balancing strengths and opportunities against risks, which is great for complex decisions. The impact vs effort matrix is my go-to for spotting quick wins with big payoffs.

After brainstorming numerous ideas, it is time to choose and improve those that best match user demands and are feasible to implement. Use techniques such as dot voting, SWOT analysis, or an impact vs. effort matrix. With dot voting, team members place stickers on their top ideas, and the ones with the most votes progress. SWOT analysis allows you to evaluate each idea's strengths, weaknesses, opportunities, and threats in order to identify strategic value. An impact vs. effort matrix visualizes ideas based on their potential influence and the amount of effort required; prioritize ideas with high impact and low effort. These techniques aid in filtering out noise and focusing on viable ideas.

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Select and refine is a crucial step in any improvement or decision-making process. It involves choosing the most promising ideas, strategies, or solutions based on clear criteria such as feasibility, impact, and alignment with goals. After selection, refinement ensures those ideas are tailored for maximum effectiveness. This may involve testing, gathering feedback, and making adjustments to improve performance or fit. Collaboration with stakeholders during this phase strengthens the outcome and builds support. By thoughtfully selecting and refining, you turn good ideas into actionable, high-impact solutions that drive real, sustainable results.

After you come up with a lot of ideas, the next step is to figure out which ones are worth exploring. Start by asking yourself which ideas seem most useful, realistic to build, and valuable to your users. Have open conversations with your team. Share thoughts, listen to feedback, and notice which ideas keep coming up or get people excited. Think about what’s actually doable right now. Focus on ideas that solve the problem without adding too much complexity. You don’t need any tools for this just clear thinking, honest discussion, and a sense of what will really make a difference.

The final phase in developing UX solutions is prototyping and testing them. A prototype is a low- or high-fidelity version of a concept that is used to test functionality and collect feedback. Depending on your goals, it could be a basic sketch or wireframe, a thorough mockup, or a clickable model. Testing is monitoring how real users interact with the prototype and determining how effectively it solves their concerns. Collect insights using approaches like as usability testing, A/B testing, or user interviews. These tests evaluate your ideas, uncover flaws, and steer adjustments before investing in complete development.

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Prototyping and testing are essential steps in refining ideas and solutions before full-scale implementation. A prototype is a simplified version of your product, service, or process used to explore concepts and gather feedback. It allows teams to identify flaws, test functionality, and assess user experience early in development. Testing the prototype with real users or stakeholders provides valuable insights and helps validate assumptions. This iterative process encourages innovation while minimizing risk and cost. By refining based on feedback, you ensure that the final solution is practical, effective, and aligned with user needs and expectations.

Once you’ve picked your best idea, it’s time to bring it to life and see how it works in the real world. Start simple. Sketch it out, talk it through, or walk someone through the concept. The goal is to get it in front of real people and see how they react. Pay attention to what confuses them, what they like, and what they avoid. Ask honest questions and listen closely to their feedback. You don’t need polished designs or fancy tools. Just something clear enough to test the idea and learn what needs to change. It’s all about making the idea better, step by step.

Hoy en día que estamos incursionando con la IA, debemos tomar en cuenta de que se puede manejar un chatbot donde se alimente con múltiples preguntas o problemas que se han presentado con su su posible solución en X cantidad de tiempo y así la persona que se comunique se pueda autosistir para ver una posible solución, claro que si dejar a un lado que se presente una opción que pida comunicarse con algún asesor para tener más al detalle el panorama de la queja o malestar.

Comprender al usuario: Saber quién es, qué necesita, qué le frustra y qué valora. Realizar entrevistas, encuestas o conversaciones 1:1. Observar su comportamiento, no solo lo que dice. Detectar puntos de dolor y oportunidades. Identificar momentos en los que la experiencia falla o puede mejorar. Analizar el recorrido del usuario. Pregúntarme: ¿Dónde se frustra? ¿Dónde se siente perdido? ¿Dónde hay una oportunidad de sorprender? Generar ideas que respondan a necesidades reales. Hacer lluvias de ideas con enfoque humano. Involucrar a usuarios, colegas en la creación. Crear versiones simples, pero funcionales. Observar sin intervenir. Escuchar feedback. Mejorar, repetir, y lanzar una versión cada vez más afinada con personas reales.

Don’t overlook the emotional journey. Great UX isn’t just functional, it connects. Consider how users should feel at key moments. Also, ensure diverse perspectives are included early designers, engineers, even users. Lastly, stay flexible: iterate fast, embrace feedback, and be ready to pivot when real-world testing reveals new insights.

You don’t brainstorm UX solutions sitting in a conference room tossing soft ideas. You get in the trenches. You talk to users. You watch what frustrates them. You ask the tough questions. You don’t guess—you observe. Then, you gather your top talent, cut the fluff, and hammer out ideas that solve real problems. Prioritize speed, clarity, and execution. Iterate fast. Kill what doesn’t work. Double down on what does. That’s not design thinking—that’s leadership.

Aplicar o Scrum pode ser muito útil para ajudar com experiência do usuário, abordando muito do que foi dito nos itens. Vai te apoiar no entendimento do problema e mapear como entregar valor. Com base nos feedbacks realizados nas sprints reviews, será o momento de adaptar o que for necessário. O problema que vejo do brainstorming ou qualquer outra atividade é que muitas vezes, não conseguimos testar grandes ideias que acabam ficando perdido no meio das centenas de post its ou na cabeça de alguém, porque ficou tímido na agenda e julgou que seu ponto não era tão bom.

Totally agree with this. One thing I’d add—when prototyping, I try to make space for emergent behaviour. It’s not just about validating what we think will work, it’s about uncovering what we didn’t anticipate. That’s often where the gold is.