Revisit Mission: Ensure your mission statement reflects your brand narrative, like Patagonia's commitment to environmental sustainability in its storytelling. Engage Stakeholders: Involve employees and customers in crafting your story, as Starbucks does through community feedback. Transparent Communication: Clearly communicate any changes to maintain audience trust, similar to how Nike addressed controversies openly. Content Alignment: Regularly audit content for consistency with core values, as seen in Dove's campaigns promoting real beauty. Iterative Process: Continuously refine your brand story based on audience feedback, akin to how Netflix adapts its content strategy.

When your brand story clashes with your core values, focus on authenticity to realign. Start by identifying the disconnect and revisiting your mission to ensure alignment. Engage key stakeholders to reshape your narrative so it genuinely reflects your values. Communicate any changes openly to build trust and show your commitment to integrity. Ensure that your actions consistently match your words, creating a cohesive and trustworthy brand image that resonates with your audience.

The truth is, this situation isn't as uncommon as it may seem, and it's often a sign of growth. Authenticity will always lead you back to where you belong. It’s important to close that gap by finding a middle ground where your story evolves but remains true to your values. Refocus on your purpose and ensure every aspect of your brand—from messaging to customer experience—aligns with it.

When a brand story clashes with core values, it’s important to pause and reflect on both elements. I begin by revisiting the brand’s mission, vision, and values to ensure they’re clearly defined and still relevant. Then, I analyze the story and identify where the disconnect lies. It could be a misalignment in tone, message, or overall direction. Once identified, I work to revise the narrative, ensuring it’s authentic and reflects the true essence of the brand. Throughout this process, I keep communication open with stakeholders to ensure transparency, involve them in the solution, and craft a story that resonates deeply with both the brand and its audience, ultimately strengthening the connection between the two.

Ao meu modo de ver e analisar a situação, o ponto inicial seria marcar uma reunião só para conversar sobre o branding, missão, visão e valores, e se precisar fazer um rebranding.