Comment obtenez-vous l’adhésion à votre stratégie numérique?

Por aqui, medimos observando mais do que só número de curtidas ou visualizações. O que importa pra gente é entender se as pessoas estão realmente se conectando com o que estamos fazendo, se estão engajadas de verdade, participando, compartilhando porque fez sentido pra elas. É sobre gerar impacto real, criar vínculos, inspirar movimento, não só atrair cliques ou visualizações.

There are a couple of things I think are very important when it comes to understanding audiences. The first is proper research into what they are looking for and how they go about that process. Whilst you can guess some of this, have solid research (whether it’s SEO or surveys) makes a big difference. Secondly, spend time talking to the audience - to individuals. You always find out something valuable that you can or quote as part of your strategy.

Securing buy-in for a digital strategy hinges on aligning its value with each stakeholder’s core priorities. I begin by mapping business outcomes to their specific concerns—be it operational efficiency, competitive edge, or customer experience. I present clear, data-driven evidence and outline a phased, measurable roadmap that minimizes disruption while maximizing ROI. Addressing risks early builds credibility, while involving key voices throughout the process builds ownership. Buy-in isn’t granted—it’s cultivated through clarity, empathy, and a shared vision that shows how digital transformation enables both innovation and stability in a rapidly evolving landscape.

It’s not just about tech—it’s about trust. 1.Align with business goals 2. Speak the language of value, not just transformation 3. Involve stakeholders early 4. Show quick wins to build momentum 💡 Digital strategy without buy-in is just a PowerPoint. Make it a movement, not a mandate. 💼🚀 #DigitalTransformation #Leadership #StrategyExecution #ChangeManagement #CxOInsights

Getting buy-in for your digital strategy starts with deeply understanding your ICP, not just their pain points, but what success looks like for them. I always advocate for showing real evidence: clear metrics, industry benchmarks, and competitive gaps. Then comes demystifying the process—simplifying jargon and presenting the strategy as a series of measurable, low-risk steps. It's critical to involve decision-makers early, address perceived risks transparently, and highlight the opportunity cost of inaction. Align the strategy with business goals, and demonstrate how digital isn’t just a marketing function—it’s a growth enabler. Most importantly, make it collaborative. Ownership breeds commitment.

El uso de datos y predicciones con ejemplos me parece vital. No podemos garantizar el éxito, pero si un rango de donde se encuentras acciones similares en empresas similares. Generar un poco de "seguridad" de cómo pueden crecer con datos es vital

Don’t ask for belief, show proof. Proof of concept is everything. Use data, case studies, and benchmarks to frame why your strategy isn’t just possible, but inevitable if executed right.

I start by mapping the digital strategy directly to business objectives, showing how each initiative drives ROI, brand growth, or market share, making it a business solution, not just a marketing effort. I use data, competitor benchmarks, and pilot results to build credibility. Sharing small, early wins helps build trust and secures wider support from key stakeholders.

If want unstoppable buy-in, i weaponize data like this: For C-level executives, I try not to just show spreadsheets but show money left on the table. In my previous role, I proved digital coupons were being underutilized by 68% in high-value segments and the fix will deliver $xM incremental revenue. For Field Teams, I didn't just track CRM adoption, but filmed side-by-side comparisons showing reps closing deals 2.4x faster digitally. The video went viral internally. My thought: A Killer Move is to build a 'Before/After' simulator they can play with during my pitch. When stakeholders experience the difference, debate ends.

Para embasar sua estratégia, reúna três tipos de evidência: - Métricas atuais: apresente dados de engajamento e conversão de campanhas anteriores, por exemplo, o crescimento de seguidores ou o aumento de leads mês a mês. - Cases reais: destaque resultados tangíveis, como o da CVC que tivemos ca CoCreators (800 inscritos, +200 vídeos e 80% de aprovação, com CAC 30% menor) ou da Natura (30 vídeos em 3 idiomas dominando relatórios de Meta e TikTok). - Depoimentos e comparativos: colecione feedbacks de creators e clientes, use benchmarks do seu setor e transforme esses números em gráficos simples que mostrem a evolução esperada. Com dados, cases e vozes reais, sua proposta mostra autoridade.

This is key, and it makes sure that they can see a path from where they are to where they can be. Make sure your approach is manageable and not overwhelming!

Gaining buy-in for your digital strategy starts with alignment. First, involve key stakeholders early by understanding their goals and concerns. Then, clearly articulate how the digital strategy supports the broader business objectives . Next, translate technical elements into business value. Use simple language and data to show the return on investment, potential risks of inaction, and tangible outcomes. Engage cross-functional teams through workshops or pilot projects to create shared ownership. Transparency is key: communicate progress, wins, and challenges regularly. Finally, ensure leadership sponsorship. When executives champion the strategy, it signals its importance and encourages company-wide adoption.

A clear roadmap builds trust. Outline steps, milestones, KPIs, and who’s responsible. People buy in faster when they know exactly what’s coming next.

To get buy-in for your digital strategy I will show them the how, not just the what. Here’s how I make execution crystal clear: 1. Roadmap with Teeth Example: in Ecommerce: "We’ll automate merchant onboarding in 90 days, here’s the 3-phase rollout saving 400+ hours/month. 2. KPIs That Tell a Human Story. I would have ditch vanity metrics for: Time saved (hours/days recovered) Money left (revenue leaks plugged) Frustration avoided (reduced errors/complaints) 3. I also would provide resource Reality Check. Example: This needs: -1 tech lead (existing team) -$X budget (reallocated from low-impact activity Y) -3 test users (already volunteered)

Planejamento: mapeamento de públicos, canais e recursos, cronograma e responsáveis definidos. Execução-piloto: produção de conteúdos e ativação inicial. Marco: primeiros leads e engajamento. Otimização: ajustes semanais de formatos e segmentação. Marco: redução de CAC e aumento de interação. Escala contínua: replicação do que funciona, inclusão de novos creators e ciclos de feedback. KPIs: engajamento, alcance, conversão (leads/vendas) e CAC/ROI.

The risk of not getting buy-in are a lot bigger than those of getting it wrong initially, given how competitive digital is becoming for more and more industries. A great way to ensure that you can always scale back and don't end up over-spending is to ensure that you never lock yourself in long-term contracts with vendors and partners, especially before knowing if that specific channel is going to be successful for your brand and/or industry. There's always power in being scrappy and scaling into your spend, especially when it's uncharted territory.

Em sua estratégia digital, é vital antecipar riscos como falhas técnicas, restrições orçamentárias (contornadas ao priorizar ações de alto ROI e usar UGC/EGC) e lacunas de habilidades (resolvidas com treinamentos rápidos). Além disso, crises de reputação e mudanças de algoritmo exigem monitoramento em tempo real e planos de contingência. Ignorar ou atrasar essa estratégia pode resultar em perda de clientes, market share e receita para concorrentes mais ágeis.

Minimize surprises. Show that you’ve thought through the risks and that not acting is riskier. Highlight what your competitors gain if you stall.

Why do promising strategies derail? Often because small risks were ignored until they became big problems. Leaders get blindsided. Momentum fades. Projects drift. Establish ongoing feedback to surface early warnings through real-time feedback and visual dashboards. That means you can course-correct before value is lost — and your teams know someone is paying attention. That’s how you build credibility.

Je les évoque ouvertement, sans dramatiser. Je montre que j’y ai réfléchi, que j’ai identifié ce qui pourrait freiner le projet, et surtout, que j’ai des solutions ou des plans de secours. J’en parle comme d’une étape normale du processus, pas comme un obstacle insurmontable. Ça rassure, ça crée de la confiance, et ça montre que je pilote le projet de manière responsable.

This should be step #1. To have the best digital strategy you need to start by understanding what people need to be able to do to achieve outcomes. Involving them in the design of the strategy up front is critical to final buy in

It’s amazing how often this is underestimated. It’s much harder to get people onboard if you don’t involve them at the beginning. Of course you do have to balance involving everyone the whole time, and how much this can slow things down!

Start by involving key people early. Talk to your team, ask for ideas, and show how the plan helps them too. Use simple words to explain your goals. Share small wins to build trust. Listen to worries and be open to change. When people feel part of the plan, they care more. Keep things clear and easy to follow. Use stories, not just facts. If you show that the strategy helps everyone, they will want to support it. So, involve and engage from the start.

Buy-in grows when people feel involved. Ask for feedback early, update often, and share wins. Shared ownership creates long-term commitment.

Envolver stakeholders é tão importante quanto executar a estratégia digital. Ouça ativamente seus feedbacks e responda com transparência, mostrando que suas opiniões influenciam decisões. Mantenha todos informados sobre conquistas e desafios, celebre vitórias juntos e transforme cada marco em oportunidade de aprendizado. Assim, você fortalece a confiança, constrói compromisso e cultiva uma cultura de inovação contínua.

I have always found presenting a large strategy to an entire organisation is helpful. It gives everyone context around what is happening, even if they’re not involved. 7 slides, 20 mins.

1. Align with Business Goals Show how digital helps increase revenue, cut costs, or reach new customers. 2. Communicate Clearly Use simple, inspiring messages. Share the “why” behind the strategy. 3. Involve Key Stakeholders Early Let teams contribute ideas so they feel ownership. 4. Show Quick Wins Pilot small projects and share success (e.g. faster response, more leads). 5. Lead by Example Top leaders must commit. Link digital goals to team KPIs and rewards.

Es indispensable crear una campaña de Marketing digital desarrollando: 1. Identificación del ¿por qué y para qué de la campaña?, la campaña debe estar alineada con los valores corporativos de la marca y tener claridad de qué es lo que esperan y a dónde quieren llegar. 2. Realizar la segmentación de la audiencia a la que se le quiere llegar, para mayor precisión aplicar el modelo Buyer persona, siendo más preciso el mensaje y la población a la que se quiere impactar. 3. Crear un plan de comunicaciones: Claro, medible y alcanzable; estableciendo formatos, canales, lenguaje y frecuencia de los contenidos. 4. Análisis de métricas: Establecer desde el principio qué se medirá, con qué frecuencia y tomar acciones de mejora oportunamente.

Start by aligning your strategy with the goals that matter most to your stakeholders. Use real data and case studies to prove the potential impact. Then, invite feedback early to create a sense of ownership and commitment.