MartinBauer

Matcha for modern Tea and Beverage concepts.🍵 It's no longer just a niche ingredient, but a mainstream trend that is reflected by a rapidly growing market with a CAGR of 7.9% (2024-2033). (Grand View Research ) 📲On social media, Matcha is also a hot topic driven by its potential health benefits, vibrant green color, and versatility. From hydration hacks to viral recipe videos, creators are exploring new ways to enjoy this naturally energizing sip. This opens up space for innovation for Tea and Beverage innovations: New Matcha formats unlock a world of new experiences. Perfect for on the go-options for modern lifestyles. How about a Matcha RTD or an Instant Green Tea Matcha with a fruity twist like strawberry perfect for summer? We also think of classic Matcha Teas with unique flavor combos like Strawberry. 👉 Sounds delicious? It's one ingredient & endless possibilities – let's innovate together! #matcha #FoodInnovation #BeverageInnovation #BaristaStyle #FoodInnovation #MartinBauer #Botanicals

Ice Tea expertise, brewed over decades.🍑🍋 From Black Tea to Green Tea and to the subtle White Tea – we know how to get the best out of the leaf: taste, color, and functionality. With decades of extraction experience, we help brands turn tea into truly refreshing products. And it’s clear: Ice Tea is still close to your hearts: When we recently asked about your favorite Ice Tea flavors, the classics came out on top – Lemon (45%) and Peach (34%). No surprises there. That’s exactly where our product solutions come in. 💡We support our customers with ingredients that meet the standards of leading Ice Tea brands – delivering authentic taste, reduced sweetness and natural tea-based colors. Always with a focus on clean ingredients and clear labelling. Whether you're working with well-known Tea varieties or venturing into new territory – we help you build the right foundation for your next Ice Tea creation. Your base. Your choice. So here's to summer, simplicity, and a little bit of positiviTEA. 🌿 👉 Curious how botanical bases can elevate your iced tea range? Let’s talk. #icetea #botanicalway #summersip #refreshment

For many children, it's a dream come true: exploring their parents’ workplace, enjoying a trip on site in a fire engine, lots of kids activities and eating as much ice cream as they like. This dream became reality at our yearly the nature network (MartinBauer and PhytoLab) summer festival last Saturday. 🍦 🚒 Employees, along with their families, were warmly invited to take a behind-the-scenes look at our company. A highlight for many was the guided tour through the lab, where guests – young and old – had the chance to take a closer look at our botanicals under the microscope. 🌿 🔬 There was also plenty of opportunity to connect and catch up: colleagues from our three German sites and international locations gathered for conversations over snacks and drinks, with the photo booth adding a fun memory to take home. A heartfelt thank-you goes to everyone who took the time to register as a potential stem cell donor at the DKMS Group stand. Your support for this important cause is greatly appreciated. 💚 #MartinBauerSpirit #MartinBauer #LeadingTheBotanicalWay #Sommerfest #thenaturenetwork

💧Reusable bottle ready? Now it’s time to boost your hydration with flavor! 🍋 Staying hydrated is important – but let’s be honest, plain water can get a little boring. When you want to add some taste to your water, what’s your go-to? Vote below or share your favorite in the comments! 👇

☀️Two ways to summer Long evenings, sun-warmed get-togethers, a drink in hand – summer invites us to slow down and sip differently. Adult soft drinks are gaining momentum, with refreshing options that work with or without alcohol. This shift is more than a seasonal trend: Europe’s premium carbonates category is projected to grow at a CAGR of 6.98% annually (2021–2027) – proof that adult soft drinks are here to stay. (Global Data, 2023) Whether adding subtle bitterness to cocktails or standing alone as a sophisticated summer lemonade, these drinks bring versatility and flavor. Choose your summer sip: 🌿 Botanical Mixers – for rooted, herbal flavor 🍋 Classical Mixers – for timeless taste 👉 Ready to refresh your beverage portfolio? Let’s talk & mix it up together. #BotanicalMixers #Cocktails #Nonalcoholic #BeverageInnovation

Happy World Chocolate Day! 🍫🎂 📲Chocolate dominated the last months, proving its power to inspire and surprise. New flavors inspired by Arabic culture - think pistachio, rose, tahini, or warming cardamom - showed us it’s time to look beyond the classics. (Mintel, 2025) We’re seeing a strong shift towards more bold und surprising flavor innovation in chocolate. Consumers are craving new sensory experiences with layered textures, bold taste profiles and vibrant aesthetics playing a growing role. It’s about delivering indulgence that engages all the senses and leaves a lasting impression. (Mintel, 2025) It’s time to see the potential in this little thread, how about creating chocolate that pairs perfectly with Botanicals? We think it’s the perfect combination. Like blending creamy chocolate with our Matcha for mindful indulgence – or Guarana for a natural energy boost. 👉 Curious to learn more? Let’s talk about your next chocolate innovation. #InternationalChocolateDay #ChocolateInnovation #FoodTrends #FoodInnovation #MartinBauer #Botanicals

You’re on the go, in a rush – but staying hydrated is still a must. 💧 When time is tight, how do you stay hydrated on the go? 🧃 Vote below or share your go-to in the comments. 👇

One team.🤝 One target.🎯 One giant leap toward net zero.🌍 The new spray drying tower at our Kleinostheim site enables us to take a giant leap toward our 2030 climate target. And we are justifiably proud of what we have achieved together. In 2023 we were already able to reduce our climate footprint by 11% – smashing our target by a whopping 7%. In 2024 we went a step further, and our new spray drying tower now enables us to reduce CO2 emissions by more than 800 tonnes annually – thanks to the more efficient drying of green tea, black tea, herbal infusions and fruit extracts, and to the reduced transportation requirements. The energy consumption per kilo of dried product has dropped to just 25% of that of the previous facilities. At the same time, the modern technology and high degree of automation enable more flexible processes and extremely precise results. After three years of intensive planning, the spray drying tower went online in 2024 without a hitch. At our open day on June 27, 2025 we celebrated the official conclusion of the project along with our fantastic team. #MartinBauer #LeadingTheBotanicalWay #GoZero #Teamwork #Sustainability

Let’s talk about Basil! 🌿 A Botanical with bold potential to elevate today’s F&B creations. As the growing popularity of basil-infused beverages and culinary products is bolstering the market (imarc Group, 2024), here are 5 flavorful facts to inspire your next product idea: 🌿Basil actually originated in India over 4,000 years ago. 🌿The name “Basil” comes from the Greek word "basileus" and means “king” – which is why it is also known as the royal herb. 🌿There are over 60 varieties of Basil, including purple, citrus-scented and cinnamon-scented varieties. 🌿Basil plants can grow to a height of up to 50 cm. 🌿The signature flavor profile is of an intense, unique aromatic essence. Now it’s time to infuse the herbal complexity of Basil also into your F&B portfolio – from summer-inspired tea blends to refreshing RTDs, to flavor-packed bites like ice cream or gummy bears. Choose from our different format (cuts, extracts or strong infusions) to create something deliciously unique for your consumers. 🌱 #botanicals #botanicalspotlight #foodandbeverage #MartinBauer #leadingthebotanicalway

Let’s brew something exciting for Gen Z and bring Tea in the spotlight ✨The younger generation is discovering Tea through social media trends and influencer culture, which are setting the pace for fast moving trends. Also, they are looking for creative fun ways to have enjoyment. In fact, Innova’s Generation Z trends research shows 27% of Gen Z say that they invest into foods, beverages, and experiences that uplift their mood. (Innova 2024) And guess what – Tea offers endless possibilities to cater to this desire for creativity and fun. We think of Botanicals to stir up #WaterTok with natural flavor and color or innovative vibrant color-changing teas for an interactive experience. And let’s not forget about one trend that is still bubbling: Bubble Tea has been on the list for the past years and is likely to bring fun and excitement – opening the door for fun innovations like our sugar-free Instant Bubble Tea Base for quick and easy preparation: 🍓 Strawberry 🍍 Pineapple-Peppermint ❤️ Pomegranate 👉 Let’s chat about how we can bring these tea trends straight to consumers’ cups! #TeaTrends #GenZ #BeverageInnovation #BubbleTea #MoodBoosting