Strategyzer

Every business idea comes loaded with assumptions that could sink your project. The difference between successful innovation and costly failure? Knowing which risks to tackle first. Most teams waste time testing everything equally. Smart innovators focus on the assumptions that matter most—the ones that are both critical to success and have the least evidence to support them. Your riskiest assumptions sit in that red zone: high importance, low evidence. Test these first, and you'll either validate your path forward or pivot before you've invested too much. The assumptions you have solid evidence for? Those can wait. The ones that won't make or break your idea? Skip them entirely. This simple prioritization framework can save you months of work and thousands of dollars in resources. What's the biggest assumption you're sitting on right now? PS: Want to master the art of testing business ideas systematically? We've got new programmes designed exactly for this—link in comments.

Whether you're leading an innovation team or driving growth as a business executive, you've likely encountered one of these familiar traps. Trap 1: Analysis paralysis. Your team debates concepts endlessly in meeting rooms while competitors ship real solutions to market. Trap 2: Commitment bias. You invest months perfecting an idea because it feels right, only to discover customers don't share your enthusiasm. The path forward requires balancing two seemingly opposing mindsets. Design like you are right. Be bold with your vision. Push creative boundaries. Make decisions that move your organisation forward instead of getting paralysed by perfectionism. Test like you are wrong. Question every assumption. Seek evidence that challenges your thinking. Never assume something new will work just because it looks compelling in your strategy deck. This tension between conviction and curiosity separates breakthrough innovations from expensive failures. For innovation teams: What's one assumption about your current project that you haven't tested yet? For business leaders: What's one strategic bet you're making that could benefit from more validation?

Why most executive programs fail to stick You've likely experienced this: attend a great program or exec course, return energized with new frameworks, yet six months later your team still faces the same execution challenges. The issue isn't the content—it's the approach. Traditional business programs have three fundamental gaps: ❌ Theory over practice - you can't learn execution sitting in classrooms ❌ Individual learning for team challenges - strategy happens through collaboration ❌ Measuring attendance, not business outcomes What we've learned works: The teams we guide who see real impact follow a different path: ✅ Learn as a team - build collective capabilities together ✅ Use real challenges - practice on your actual business problems ✅ Track results - measure business outcomes from day one Organizations adopting this approach report a return on investment (ROI) exceeding 120% and measurable gains in leadership effectiveness. That's why we built the Strategyzer Programs differently - designed around what drives lasting change, not just knowledge transfer. Don't let another quarter pass with the same execution gaps. If you haven't yet, check out our new library of programs and take advantage of our special launch pricing offer. Discover how Alexander Osterwalder presents it in his own words. https://hubs.la/Q03s8kxC0

Missed our B2B Sales Playbook webinar? The biggest revenue leak in B2B technology companies isn't competition or pricing. It's the inability to translate brilliant technical capabilities into clear customer value. Here's what Alexander Osterwalder and Carol (Rueckert) Hill revealed: 🎯 You're not selling to "the enterprise" You're navigating 5 distinct stakeholders with different needs and decision-making power. 🔬 Business R&D is as critical as Technology R&D. Don't build expensive prototypes first. Test customer desirability before major investment. 🎬 Visual "value scenes" transform conversations. Stop: "Our solution has advanced battery technology" Start: "Today you worry about grid outages → Tomorrow you have reliable energy without capex" Real transformation: Schneider Electric shifted from selling microgrid equipment to "energy solutions as a service" – eliminating customer capital concerns while creating recurring revenue. Companies implementing these principles see measurable improvements in win rates, deal size, and sales cycle speed. What's your biggest challenge in translating technical capabilities into customer value? Watch the full replay (link in comments) for frameworks you can implement now.

"We have amazing technology, but prospects don't see the value." Sound familiar? You're not alone. Tomorrow at 4:00 PM CET, we're hosting a focused session on turning technical capabilities into compelling value propositions that actually drive B2B sales. Alexander Osterwalder, Tendayi Viki and Carol (Rueckert) Hill will walk you through practical tools and examples to help craft offers your customers want. Strategyzer B2B Sales Playbook: From Tech Capabilities to Clear Value Propositions Tomorrow, 3 June at 4:00 PM CET. Whether you're in sales, marketing, or product development, this session gives you frameworks to bridge the gap between what you build and what your market values. Final hours to register. https://hubs.la/Q03p3Nzz0

"Your technical capabilities are impressive. Your value propositions? Not so much." Most B2B teams struggle to translate what they build into what customers actually buy. Features become the focus instead of outcomes. On 3 June, join Alexander Osterwalder, Tendayi Viki and Carol (Rueckert) Hill for a practical 60-minute session that tackles this challenge head-on. You'll learn how to: → Move beyond tech features to business outcomes → Create offers that speak to different stakeholders → Identify what matters most to each decision-maker Perfect for sales, marketing, and product teams working with complex technical solutions. Register now https://hubs.la/Q03p3Nzz0

Are your innovation efforts delivering measurable results, or just keeping teams busy? We've seen too many organizations struggle with the gap between innovation theory and real business outcomes. Shrinking margins. Disjointed efforts across teams. Value propositions that don't resonate. The challenge isn't lack of ideas—it's turning those ideas into results that matter. That's why we created the Strategyzer Program Library. Over a decade of working with teams worldwide, we've distilled our most effective approaches into structured programs that deliver concrete outcomes: - 🎯 Strategy → Build strategic alignment that drives growth -📈 Marketing → Create value propositions customers actually want 💰 Sales → Develop pricing that captures your true value 🤖 AI → Leverage artificial intelligence for competitive advantage Unlike traditional training that teaches theory, our programs guide your team through real challenges step-by-step. Every task drives progress toward clear business goals. Ready to transform challenges into measurable results? Limited launch offer for individual programs: 50% off all programs for early adopters (ends May 31st). Link below.

Abu Dhabi! we'll be at Hub71 on Friday, May 23 for a fireside chat with Alexander Osterwalder: "From Technology to Traction." How do you turn AI and other tech into real business value & hidden growth? You'll get practical tools for marketing, sales, product, and innovation. Relevant for anyone driving growth – startups, corporates, leaders, experts. Actionable insights 💡 guaranteed. Seats are limited! Register here: https://lu.ma/oooln5m5 Looking forward to seeing you there and talk traction! #AIValue #Innovation #Strategy #AbuDhabiEvents #Hub71

What separates true innovation leaders from those stuck in "innovation theater"? As we discovered in our recent webinar, the answer lies in three critical pillars: people, portfolio, and process. The Innovation Leader's Checklist isn't another framework to add to your already crowded toolbox. It's about creating clarity in the chaos of innovation management: ✅ People: Innovation isn't just about position—it's about legitimacy. As Tendayi Viki explains, "The less legitimacy you have, the less permission you have to do cool stuff." Learn how to build what psychologists call "idiosyncrasy credits" that give you the organizational capital to drive meaningful change. ✅ Portfolio: Stop wondering about the "right" innovation mix. Alexander Osterwalder challenged the standard 70/20/10 formula: "There is no truth. If you are in a fast-growing business with low disruption risk, you might focus entirely on efficiency innovation." Discover how to create innovation guidance tailored to your specific context. ✅ Process: Moving beyond activity metrics to evidence-based decisions. Carol (Rueckert) Hill emphasized, "Running 50 tests doesn't tell you anything about how much evidence you have." Explore how leading organizations are funding teams iteratively based on risk reduction, not gut feeling. We've captured all these insights and more in our comprehensive Knowledge Library. Discover the essential elements every innovation leader needs to drive real growth and measurable results. https://lnkd.in/eWyW3k-b #InnovationLeadership #StrategicInnovation #BusinessGrowth

Resilient businesses compete beyond technology, product & price Leaders don't need to provide all the answers—they need to ask better questions that spark innovative thinking. Our Assessment Questions for Leaders help teams: - Evaluate existing business models - Identify strengths and improvement opportunities - Build superior, resilient business models See how Salesforce used this approach to evolve from their 1999 SaaS model to extensions that significantly improved weaker aspects of their business. Download our tool and help your organization compete on business model innovation, not just product and price. https://hubs.la/Q03g50wt0