fifty-five

At fifty-five, we're all about data — and recently, a new number has made our head spin: 𝟭𝟬𝟬,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 🎉 To us, this milestone goes beyond statistics: it's all about the incredible community we’re building around topics that matter — Gen AI, data, privacy, and digital transformation. To all of you who have been reading, engaging, and following along from the beginning — 𝘁𝗵𝗮𝗻𝗸 𝘆𝗼𝘂. 💓 Your feedback and curiosity are what drive us to keep pushing the boundaries and sharing knowledge that make a difference. 🥰 Onward to more meaningful conversations to come! 🌟 Pierre Harand Jean-François Wassong Nicolas Vaudran Sebastien M. Jerome Colin Sandra Castellani Thibault Cazenave Julie Cazaux Lamiaa Farhat Margaux Montagner Dat Le

Just before summer break, we’re wrapping up the season with a fresh edition of our LinkedIn newsletter: Data Pulse, packed with insights on the trends and transformations shaping our industry. 📈 🌟 In this edition: ▪️ The biggest trends in adtech from Cannes Lions 2025 ▪️ Why good data still trumps good models in the AI race ▪️ How we quantify consistency of AI in conversational analytics ▪️ Privacy-first media activation, especially in CTV environments Enjoy your read, and see you in September for the next edition! Pierre Harand Tiyab K. Junyan Zhuang Alain Friedli Margaux Montagner

📅 Join us on June 26 at our Geneva office for an evening of insights on the latest Marketing Mix Modelling solutions. Discover how TotalEnergies and Salomon are leveraging next-gen technology for ultra-granular media and marketing management. On the agenda: ▪️ Keynotes and conferences on Meridian, with Philipp Bradaric, Media Effectiveness Lead at Google, and our latest case studies with Salomon and TotalEnergies, featuring Sofia BERG, Senior Manager Performance Marketing & Paid Media, François ROMMEL, Data & Digital Performance Manager ▪️ Panel discussion with Salomon & TotalEnergies on MMM governance and organizational transformation ▪️ Networking & cocktail hour 🍸 📥 Reserve your seat by registering today: https://lnkd.in/eFdPZXfy 📅 June 26, 6 PM to 9 PM 📍 Quai de l'île 13, 1204, Geneva Pierre Harand Jean-François Wassong Thibault Cazenave Mathieu Lepoutre Nicolas Vaudran Jerome Colin Sandra Castellani Sebastien M. Thiané Ciss

感謝大家今天熱情參與 55數據 在 Google Cloud Summit Taipei 的活動！☁️ 55數據是 Google Cloud Platform 及 Google Marketing Platform 的官方雙認證夥伴，為企業提供 #GA360 與 #GoogleCloud solution的銷售服務，我們擅長以Google的先進技術平台為基礎，結合不同的行銷科技工具和技術，提供創新解決方案。 2025 下半年即將展開，55數據期待能夠繼續陪伴品牌把握每一次創新轉型的機會，解鎖數據與 AI 的更多可能，讓生意蒸蒸日上 🚀 #GoogleCloudSummit #數據分析 #AI #GoogleCloud #數位轉型

📢 Our latest LinkedIn newsletter is here! 📢  AI dominates the news once again, changing wearable tech as well as search, but this rise also hides a significant environmental cost. Meanwhile, Contentsquare opens up with Data Connect. Dive into our latest newsletter for essential insights on: ▪️ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗲𝗮𝗿𝗮𝗯𝗹𝗲 𝗔𝗜 𝗲𝗿𝗮: Tiyab K. explains why your strategy needs to prioritize usefulness and context as AI integrates into daily life via wearable tech. ▪️ 𝗗𝗲𝗺𝗼𝗰𝗿𝗮𝘁𝗶𝘇𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘁𝗲𝗻𝘁𝘀𝗾𝘂𝗮𝗿𝗲: Philippe Kuhn showcases how Contentsquare's Data Connect breaks down data silos to power advanced UX and business analytics. ▪️ 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗚𝗲𝗻𝗔𝗜'𝘀 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁: Ludovic M. reveals the significant carbon footprint of Generative AI and advocates for a "managed & measured" approach. ▪️ 𝗘𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵: As "zero-click" answers become the norm, Tiyab K. provides crucial guidance on how brands can ensure that they're seen (and recommended) by AI. Enjoy your read, and if you have any questions, our comment section is open :)

Proud to share that fifty-five partnered with Google to help a Jardine Matheson company specializing in household goods and furniture transform their product search using #VertexAI ✨. It was inspiring to see Di Lu present the positive impact of this collaboration at the Google Cloud Summit HK. This project enables customers to find exactly what they want without browsing pages of results or navigating filter menus🚀. Read the full story here: ▪️https://lnkd.in/gTaQpRbZ #AI #RetailInnovation #Google #VertexAI

Cannes Lions 2025: Save the date! 📢 Join us on June 16 at the Brandtech Beach during Cannes Lions 2025, alongside The Brandtech Group. Our experts: Pierre Harand, Thibault Cazenave, Jérome Boukara and Alain Friedli, will be there to connect, exchange ideas, and explore how brand and tech come together to shape the future. 🌟

📢 Our latest LinkedIn newsletter is here! 📢 📰 In this edition, discover: ▪️ How Microsoft is turning EU regulations into a strategic advantage; ▪️ What GenAI reveals about the quality of your data; ▪️ How we built a natural language web analytics agent with Gemini and MCP; ▪️ How to prompt more efficiently and sustainably with Gen AI; ▪️ The impact of the Fivetran x Census merger on the Composable CDP model. Happy reading! 📥 Don't miss future editions — subscribe to our newsletter today! Julie Cazaux Junyan Zhuang Margaux Montagner Philippe Kuhn Tiyab K.

📢 Our latest LinkedIn newsletter is here! 📢 📰 In this edition, discover: ▪️ How LLMs are already transforming the way we mine data insights – insights from Junyan Zhuang ▪️ Why organizational readiness is the real key to CDP success – a perspective by Philippe Kuhn ▪️ What OpenAI’s “Studio Ghibli” filter reveals about the darker side of GenAI trends – explored by Cédric B. Happy reading! 📥 Don't miss future editions — subscribe to our newsletter today! Margaux Montagner Tiyab K. Mathieu Lepoutre Nicolas Vaudran Jerome Colin Sandra Castellani Sebastien M. Pierre Harand Jean-François Wassong

💡 Retour sur notre événement dédié à la mesure et au MMM nouvelle-génération 💡 Mardi dernier, nous avons eu le plaisir d’accueillir dans nos locaux des experts du marketing et de la data pour explorer l’évolution du Marketing Mix Modeling (MMM) et son impact sur la mesure de l’efficacité publicitaire. Au programme : échanges enrichissants autour des nouvelles approches MMM, de l’open-source avec Meridian de Google, et des modèles agent-based, avec le Digital Twin développé par fifty-five. Merci à nos intervenants et à nos partenaires présents : Maxime Lamouroux, Data & Media Effectiveness Lead chez Google, Habi HANE, Head of Digital Media, et Henry-Julien Desgranges, Data Scientist, chez Bouygues Telecom, Sofia BERG, Senior Manager Performance Marketing chez Salomon, François ROMMEL, Head of Analytics chez TotalEnergies. Cette matinée a confirmé l’importance d’une mesure robuste et adaptable dans un écosystème média en pleine mutation. Avec notre approche de MMM nouvelle génération, nous accompagnons nos clients dans la construction de stratégies de mesure performantes et personnalisées. Contactez-nous dès maintenant, et découvrez comment nos équipes peuvent vous aider à piloter votre efficacité publicitaire ! 👉 https://lnkd.in/es_EuMmJ Pierre Harand, Nicolas Vaudran, Mathieu Lepoutre, Thibault Cazenave, Guillaume Tollet, Benoît Sétif, Emilie Sonck, Grégory RUSSO, Jerome Colin, Sandra Castellani, Sebastien M., Jean-François Wassong