Category: Amazon Bedrock

Los clientes de hoy esperan que las organizaciones satisfagan proactivamente sus necesidades con contenido personalizado, entregado en el momento, lugar y forma de su elección. Buscan interacciones dinámicas y conscientes del contexto con conversaciones sofisticadas a través de todos los canales de comunicación. Esta creciente demanda ejerce presión sobre las organizaciones para transformar sus flujos […]

Generative AI is revolutionizing how businesses interact with their customers through natural conversational interfaces. While organizations can implement AI assistants across various channels, phone calls remain a preferred method for many customers seeking support or information. We’ll demonstrate how to create a voice interface for your existing Amazon Bedrock generative AI assistant, enabling customers to […]

Organizations face integration challenges while adding Generative AI (GenAI) -powered Agentic AI and hyper-personalization capabilities to engage with customers through dynamic and personal experiences. They require scalable and reusable architectures to integrate knowledge bases, business logic, and customer communications without a complete system overhaul, amid disparate engagement solutions they currently operate. A Modern Communications Hub, loosely coupled with core Generative AI services, will establish a composable foundation to build communication-channel-agnostic customer experiences on. Start experimenting with AI-powered customer experience innovations with a quick proof-of-concept that won’t interfere with your present customer engagement setup.

Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]