AFG’s Them Lam joined the discussion, reinforcing our commitment to understanding what brokers really want, whether it’s building a lifestyle business or scaling for succession. Read more here: https://lnkd.in/efNNrsDN
About us
AFG was established in 1994 to help create a fairer financial future for Australians. We’ve grown to become one of the country’s largest mortgage broking groups and leaders in financial solutions. Today, our 300+ employees support over 4,000 brokers nationally and manage around $55 billion in residential finance through our network each year. We’re proud to offer Australians unparalleled choice through our panel of over 80 lenders and more than 10,000 individual finance products. We believe in our community of brokers, no matter how big or small. We focus on providing our brokers with unwavering support, powerful tools, and passionate expertise to grow their business, their future and grab hold of their dreams. When our brokers grow, we grow – this is why we’re now one of Australia’s most secure and prosperous mortgage aggregators.
- Website
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https://www.afgonline.com.au/
External link for AFG
- Industry
- Financial Services
- Company size
- 201-500 employees
- Headquarters
- West Perth, WA
- Type
- Public Company
- Founded
- 1994
- Specialties
- Mortgage Aggregator, Home Loans, Equipment and Vehicle Finance, Securitisation, Marketing, Technology, Mortgage Broker, and Mortgage Broking
Locations
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Primary
100 Havelock St
West Perth, WA 6005, AU
Employees at AFG
Updates
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We're thrilled to share that AFG has been named a finalist in not one, but four categories at the 2025 Australian Broking Awards: 🏆 Training and Education Program of the Year 🏆 Broker Marketing Platform of the Year 🏆 CRM Platform of the Year 🏆 Major Aggregator of the Year These nominations reflect the depth of our commitment to brokers delivering industry-leading tools, programs, and support that help them grow their business with confidence. To our team, our brokers, and our partners - thank you.
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Been thinking about going out on your own? If the franchise model’s starting to feel a little limiting, it might be time to explore what independence could look like for you. We’ve made the process simpler with our free, practical checklist to help you plan your next move with confidence. ✅ Key steps to prepare ✅ Common mistakes to avoid ✅ Tips to build your own brokerage Download your free guide now: https://hubs.la/Q03wnB3Q0
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A huge congratulations to the brokerages featured in MPA’s Top Brokerages 2025 list. This well-deserved recognition reflects your dedication to clients, commitment to excellence, and the outstanding results you deliver every day. 🏆 Simplicity Loans and Advisory 🏆 Absolut Financial 🏆 Shore Financial 🏆 UFinancial 🏆 Empower Wealth Mortgage Advisory 🏆 Loan Gallery Finance 🏆 Smartmove Professional Mortgage Advisors 🏆 Inovayt Finance We’re so proud of you, well done! 👏 #GoFarGoTogether
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The Reserve Bank of Australia (RBA) has announced a hold on the cash rate of 3.85% at today’s meeting. While some market watchers, including those at the big four banks, expected a cut, the RBA’s decision reflects a balance of key economic factors – both supportive and cautionary. https://hubs.la/Q03w92vL0
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Last chance to register! Thinking about stepping away from the franchise model to launch your own brokerage? You’re not alone, and you don’t have to do it alone either. Join our free live webinar where brokers who’ve successfully made the move will share their stories, lessons learned, and practical tips to help you go independent with confidence. ⭐Hear real-world insights ⭐Learn how to prepare your exit ⭐Discover how AFG supports your transition and long-term success Don’t miss your chance to ask questions and take the next step toward building something truly your own. Register now: https://hubs.la/Q03v_3WB0 #GoFarGoTogether
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Tired of building someone else’s brand? So were Andrew, Matthew and Jacob. Now they’re running a successful brokerage with more control, freedom, and long-term value. Read how they made the leap and why they’re never looking back: https://lnkd.in/gnRA8iSF
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If you’re a franchise broker weighing up your next career move, you might be wondering what it takes to go independent. In this article, we hear Melbourne broker Laura Moya’s inspiring story of establishing her own brokerage after seven years with a major franchise group - a move that gave her the freedom and flexibility to do it her way. Read her story here: https://lnkd.in/gcCDVSBS
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If you’re weighing up a move from franchise broker to independent business owner, find out how one Melbourne broker backed himself to build his dream brokerage. Read his full story here: https://lnkd.in/gQ8ze9_b
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Have you explored the improved Analytics? Here are just some of the ways brokers are using it to grow their business: 🔎 Identify your refinancing opportunities 📌 Pinpoint diversification strategies 📈 Uncover demographic trends 🚀 Get started with our Top 3 Reports designed to deliver rapid insight and keep your customers sticky.