Pizza Hut- Middle East & Pakistan

We are proud to announce the signing of a Memorandum of Understanding with Sharjah city for humanitarian services to support the employment of individuals with speech and hearing impairments across Pizza Hut branches in the UAE.   This initiative is part of Opportunity4All, a joint program by Americana Restaurants and Yum! Brands aimed at creating inclusive workplaces and expanding access to meaningful employment for People of Determination across the region.   At Americana Restaurants, we believe diversity drives innovation and inclusion strengthens communities. We are committed to building environments where everyone has the opportunity to thrive and contribute.   A heartfelt thank you to Sharjah City for Humanitarian Services for your trust and collaboration. Together, we are advancing one step, one opportunity at a time — building communities around the joy of food.   Sheldon Williams Sanjana Vandecasteele Nisreen Barakat Mohamed Hassan- MBA Imane Hassan Noor Al Masri SHAHAD AL SEREIDI #AmericanaRestaurants #PizzaHut #Opportunity4All #Inclusion #BuildingCommunitiesAroundTheJoyofFood #UAE #PurposeDrivenGrowth

An empty box. 3 countries. 42 million views. Pizza Hut just pulled off one of the smartest brand campaigns of the year — with frozen pizzas that don’t exist. Here’s what happened... Supermarket freezers across Saudi Arabia, UAE, and Kuwait were stocked with Pizza Hut Frozen Pizzas. Except… the boxes were completely empty. Inside was a simple note: "Sorry, we don't do frozen. Our dough is freshly made every single day." No ads. No banners. Just empty boxes and curious customers. And it worked. -> 5 major influencers unknowingly picked them up. -> Social media exploded. -> The myth that Pizza Hut uses frozen dough? Completely busted. The result? 42 million impressions and a masterclass in brand storytelling. Pizza Hut didn’t just tell people their dough is fresh — they let the audience discover it for themselves. That’s what makes modern marketing work: -> Surprise -> Shareability -> Storytelling Sometimes, nothing inside the box is the most powerful message of all. #MarketingMasterclass #BrandStorytelling #ViralCampaigns #PizzaHutMarketing #MiddleEastMarketing Pizza Hut- Middle East & Pakistan Pizza Hut India Yum! Brands

#PizzaHut remains No.1! So happy to open PH Murooj - our 166th store, right in the Dubai Financial district. This opening isn’t just about expansion. It’s about standard-setting operations and next-level guest experiences. Each new store pushes innovation forward—with iconic design, warm, inviting spaces, and a vibe that welcomes everything from family dinners to casual co-working. And with digital ordering coming soon, we’re building not just restaurants, but flexible, guest-centered experiences that fit modern life. Congratulations to Pizza Hut Dubai team, led by Pablo Giménez and Alaa Eldin Sayed. Thank you Himanshu Bhatnagar and Lijeesh Lakshmanan for a fantastic design. Big shout to Dinesh Talitaya ‘s team AHMED MAHER and Lewaa Sleem for bringing this to life! 🥳 #ForTheLoveOfPizza Americana Restaurants Vishal Bhatia Sheldon Williams Beverley D'Cruz Hudson Scott Wael Jaber

Let me tell you about our “Spicy Chicken Ranch”. It started as a regional Pizza Hut pizza recipe developed by us in 2018, slowly became a best seller across the Middle East culminating in the Spicy Chicken Ranch festival in 2025. We've leveraged its equity across multiple products to serve multiple occasions. A locally developed recipe, loved by consumers, has become a Strategic Product Layer for the Pizza Hut business. So why is that a big deal for a Menu Innovation Guy like myself? Here's why: it celebrates an icon at Pizza Hut, it focusses on what consumers love, it avoids menu proliferation (which can overwhelm customers with too much choice), it minimizes waste (by using same ingredients across multiple formats) and allows easy operations through common builds procedures. Cracking the code on designing strategic product layers is all about having 1) a great marketing team that understands the role a product needs to play and why, 2) an agile innovation team that know how to create craveable food & listen to consumers and 3) awesome franchise partners that see innovations as strategic lines of business rather than just tactical short term tools to grow sales. Great pizzas like Spicy Chicken Ranch don't come too often but they're certainly worth celebrating when they do!! Do check it out when you're next in the Middle East!! Pizza Hut- Middle East & Pakistan Beverley D'Cruz Rachel Antalek