It is organized according to six principles to ensure WHO communications are:

-Accessible to decisions-makers

-Actionable by decisions-makers

-Credible and trusted as perceived by decisions-makers

-Relevant to decisions-makers

-Timely to enable decision-making

-Understandable to decision-makers

WHO strives at all times to ensure these principles are at the core of its communication activities and are reflected in the full range of materials and activities: social media messages; web-based fact sheets, feature stories, commentaries, infographics, Q&As; intranet content for WHO staff; press conferences, news releases and media advisories; videos; visibility and outreach activities etc.

By integrating the principles of this framework into all WHO communications, we will stimulate innovation toward improved health outcomes, constantly challenging ourselves to identify better and more efficient ways to engage key audiences in communication and interaction.