AI-based, automated optimization of ad campaigns.

Publishers use Maxifier to drive revenues, at the same time as they increase efficiency and save time.

Maxifier also helps agencies and brands deliver better campaigns and more effective marketing.

Maxifier is a machine learning-based technology platform used by buyers and sellers in the digital ad business to actively optimize campaign performance. Maxifier delivers automated optimization, and provides full control of, - and insight to campaigns and performance.

The platform enables you to win new business and ensure your customers stay by providing unique value in their ad campaigns.

Maxifier also empowers the ad ops team to save time and cost, improve customer relations and operations, while using machine learning and automation for manual tasks.

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Why Maxifier?

Every player in the online advertising ecosystem is challenged by complexity, volume and time constraints. Whether you are a publisher or a media buyer, Maxifier technology will unlock your potential to:

Scale digital ad revenues while delivering profit

Advanced and proven machine learning and prediction algorithms
Optimization across campaigns for more than 15 Key Performance Indicators
Documented increase in key revenue parameters (e.g. eCPM, eCPC, ++) from leading clients
Data-driven approach to delivering your ad campaigns

Reduce cost through automation and better operational efficiency

Auto generated recommendations for improvement of campaigns, line items and insertion orders
Recommendations can be fully automated or semi-automated
Empower the ad operations teams to improve operations and customer relations

Deliver transparency and value to advertisers

Transparent sharing of KPI performance with advertisers
Documenting full value of ad campaigns
Fraud avoidance

Take full insight and control over your ad business

White box approach with full control
Powerful ad business insight
Customizable platform - e.g. KPIs, algorithms, reports ++

Maxifier's extensive optimization capabilities and digital advertising business expertise helps you gain competitive edge to win and retain new clients.

Commercial and Operational benefits

Maxifier Platform

Monthly stats

Ad Impressions analyzed

Recommendations applied

Ad Campaigns optimized

KPIs lift

Latest figures

Ad network profit increase

Save up to 50 % of ad operations time, using full auto-mode for 1000 montly recommendations

Conversions for key value optimization

Maxifier for Publishers

During the past 10 years, we transformed our extensive ad business expertise into algorithms shaping our software platform. Whether you are in pursuit of higher revenues and specific KPIs, are challenged by limited ad ops resources, or aiming to build trust with your advertisers; - here is the solution for you.

Maxifier for Media Buyers

Media trading always calls for prompt, yet well-informed decisions. Maxifier's AI will do all the math for you, analyzing everything from inventory performance to ad campaign objectives and statistics. Smarter ad budget spending and higher KPIs have never been easier to achieve.

For us at leboncoin, Maxifier is a very productive tool. It significantly reduces our operational time - we get all the required information instantly, and only spend a few seconds on making decisions and changes. In addition to the time savings, we appreciate that we can easily set target KPIs for Maxifier optimization based on our advertisers’ needs. It allows us to quickly achieve results and deliver on agreed metrics.

Franck Pantel

Director of Operations

Allowing a publisher to use the power of our data and then take immediate actions to improve viewability campaigns is beneficial to both the publisher and advertiser. Enhancing our relationship with Maxifier to ensure viewability can be action-orientated will help to drive success for all parts of the market.

Jonah Goodhart

CEO and Co-Founder, Moat

Ad Operations has significantly improved because ADMAX gives greater clarity on campaign performance, forecasting and for the first time an ability to do ‘what if’ campaign analysis.

Bauer Media

Group Operations Director

We consider Maxifier as a very efficient dashboard that brings together all our campaigns and their metrics. The visual representation of the data helps us easily track delivery, margin, and performance - all to make informed decisions and act quickly, adjusting campaigns’ settings via widgets or with the help of machine learning recommendations.

Adrien L’hostis

Head of Media Trading & Online, Manageo

The company is now saving 20% of the time that ad traffickers used to spend doing manual optimization. Now Maxifier makes recommendations to our ad trafficking team and they just have to say yes or no. This frees up time on the part of the team to focus on higher-value activities on behalf of BlogHer advertisers.