We’ve launched Distilled 2025 - our annual Consumer Trends Report.
Shaping the future
of luxury spirits
By bringing together an exceptional brand portfolio with decades of expert craftsmanship, we aim to become the number one luxury spirits company in the world. Find out more about our Luxury business.
We move at pace with the latest trends
We’re a company built on the shoulders of great entrepreneurs like Arthur Guinness and Johnnie Walker. Our team of innovators push the boundaries to create new products, tastes and experiences that consumers will love, for all occasions.
Financial Highlights and Industry Engagement
Stay informed with our most recent financial performance updates and industry presence. Explore our 2025 Q3 Trading Statement via on-demand webcast, and watch our leadership team present key insights at the CAGNY 2025 conference.
2025 Q3 Trading Statement
We have announced our fiscal 25 Q3 Trading Statement. Our on-demand webcast is available below
Presenting at CAGNY 2025
Debra Crew (Chief Executive), Nik Jhangiani (Chief Financial Officer), and Sally Grimes (Chief Executive Officer North America) presented at the Consumer Analyst Group of New York (CAGNY) conference in February 2025.
AMBITION
Positioned
to win
We offer something for everyone and have exposure to significant consumer growth opportunities.
With over 200 brands sold in over 180 countries, we are a global leader in premium spirits. And with Guinness at the heart of our portfolio, we have a strong position in the fastest-growing beer segments.
CAGNY Presentation 2025: Driving Sustainable Growth
“We have an advantaged portfolio that has the broadest range of regions, categories, and price tiers.”
Debra Crew
CEO
growth
A well-positioned portfolio
Our growth algorithm powers our long-term ambition to increase our TBA market share from 4% to 6% by 2030.
Building world-class brands
We're global innovators who pair creativity and science to forge new paths and push the limits when it comes to recruiting consumers and delivering long-term growth. Spirits is an attractive dynamic category, capitalising on macro-consumer trends.
We break barriers
and craft legacies
We’re focused on using our deep consumer understanding to leverage consumer demands for premiumisation, convenience and moderation. This will help us succeed in our ambition of delivering a 50% increase in our TBA share from 4% to 6% by 2030.
Moderation
Across Europe more consumers are seeking out ‘adult non-alc drinks’, with sales of non-alcohol spirits growing x13 times since 2017.
Captain Morgan's Spiced Gold 0.0 – the science behind the liquid.
Premiumisation
People are choosing to drink better, not more. Over the last decade, premium spirits have grown from 25% of category value to almost 35%.
Scotch is premiumising and we lead it, with 72% of Johnnie Walker revenue in the premium-plus category.
Convenience
Those looking for bartender quality cocktails and drinks to enjoy at home. Ready-to-drink has been the fastest-growing segment of TBA for several years.
ESG
Spirit of Progress
Our ongoing ESG action plan, addresses the most significant environmental and social opportunities and risks Diageo faces. It has three priorities to promote positive drinking, champion inclusion and diversity and pioneer grain-to-glass sustainability. Doing business the right way underpins everything we do.
Promote
positive drinking
One of the ways we educate people on the dangers of underage drinking is through our supported education programme, SMASHED. We aim to reach 10 million young people by 2030.
1.8m
3.8m
10m
Number of people reached over time
Diageo Korea launches latest K-culture-focused responsible drinking campaign
Diageo follows up on its 2024 K-pop responsible drinking moment, with a new K-dance inspired campaign, “Dance Freely, Drink Responsibly”
Champion diversity & inclusion
Championing inclusion and diversity is at the heart of what we do, and is crucial to our purpose of 'celebrating life, every day, everywhere'
Helping our smallholder farmers tackle the impacts of climate change and gender inequality
This year, the UN’s theme for International Women’s Day is: ‘For ALL women and girls: Rights. Equality. Empowerment.’ Ahead of the day, we spoke to the CEO of CARE International – a humanitarian agency – Helen McEachern, and Diageo’s Head of Community Impact, Amanda Smith, about their latest case study in Tanzania. The research explores the impacts of climate change on gender inequality, and here they share how tackling the issues in tandem can deliver better outcomes for both business growth and community resilience.
Pioneer grain-to-glass sustainability
Our ambition is to build a resilient supply chain that helps our communities to adapt to climate change, protects our licence to operate and benefits the bottom line of our business. We are accelerating our focus on water and carbon, to address our most significant risks and greatest opportunities.
Driving water security in Mexico and Türkiye
Water is fundamental to Diageo; without it, we simply can't make our products or operate as a business. Our strategy, Preserve Water for Life, is aimed at mitigating this risk and improving the resilience of our water basins and communities.
Hear from our Pensions Team leader, Amanda Pennycook, about why having Carers Leave is important to her
